Branding 101

Here's what we'll cover during this course:

  • 1

    What is branding?

    • What is branding?

    • Getting Started:
  • 2

    Elements of a Campaign's Brand

    • The 8 Elements

    • 1. Name

    • 2. Logo

    • 3. Slogan

    • 4. Color

    • 5. Typography

    • 6. Graphics

    • 7. Imagery

    • 8. Message
  • 3

    Brand Development

    • Brand Development Process

    • EXTRA: Brand Archetypes - a brand identity tactic